Gain Clarity, Control, Direction, Confidence, & Purpose

Career Construction Coaching

Gain Clarity, Control, Direction, & Purpose

Who We Are

Create Your Why provides professional career coaching services, expert guidance, and comprehensive training to help individuals successfully navigate complex career/life challenges and transitions. Our unique evidence-based approach utilizes the power of narrative psychology and storytelling techniques to help clients gain clarity, control, direction, confidence, and purpose. We don’t help you find your why, we help you Create Your Why. In addition to our coaching services, we offer Life Designing and Career Construction Masterclasses to Career Practitioners seeking to take their skills to the next level. Our masterclasses offer valuable insights, techniques, and tools to optimize coaching sessions, unlock the full potential of clients, and facilitate meaningful and sustainable career transformations.

Use our Software to Create Your Why

Many career practitioners follow a similar approach, assessing an individual’s Values, Interests, Personality, and Strengths (VIPS), then setting goals and creating action plans. However, they often overlook the crucial element that sets an individual apart, makes them unique and memorable, and that is their personal narrative. Your story has the power to inspire and influence others. As Maya Angelou said, “People may forget what you said, but they will never forget how you made them feel.” Stories make people feel. Unlock the power of your story and discover your unique narrative.

What We Do

We teach career practitioners how to utilize narrative psychology and storytelling interventions such as the Career Construction Interview (CCI) to assist their clients in achieving clarity, control, direction, confidence, and purpose. Our training combines advanced technology with hands-on supervised practicum experiences to help you move swiftly and seamlessly from theory to practice. We assist clients in navigating and resolving complex career and life transitions and challenges that cannot be addressed through traditional career theories and techniques. Utilizing post-modern career interventions, we focus on harnessing the power of personal narratives to design and re-design oneself in today’s ever-changing job market. We teach individuals how to construct, narrate and communicate their own unique story, resulting in a new narrative that can be used to navigate current career and life challenges, transitions and pave the way to design the life they desire. The techniques our clients learn can be applied to future career and life challenges as well.

How We Do It

We use narrative psychology and storytelling techniques to help individuals, explore, define, and implement their career related needs, values, interests, and aspirations. We have extensive training and experience in using qualitative assessments such as the Career Construction Interview to help individuals explore who they are, where they have been, and where they are going.

In today’s fast-paced job market, effectively communicating your skills and personal narrative is essential for success. Building a unique personal brand that showcases your talents and abilities allows you to effectively market yourself to potential employers, customers, and clients.

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